Marketing Toolkit

Whilst we are fully committed to getting the right audience of decision makers within clinical pharmacy to our event, research shows that those exhibiting companies who use their own communications channels to promote their participation at trade shows have a far more positive commercial experience than those who don't.

To assist you in making the most of your participation at Clinical Pharmacy Congress North, we have provided the following information and resources so you can shout out to your clients, prospects, and online communities and encourage them to engage with you at the event.

Social media is an extremely powerful tool for engaging with your online communities in a 'real-time' fashion. Research shows that exhibitors who promote their participation via social media before, during, and after an event are likely to have more relevant and engaged visitors to their stand.

So, what do you need to do?...

Step 1: Like and/or follow our LinkedIn and Twitter accounts and:

• See what updates we're posting about the event
• Share and re-post our posts to your groups/pages/connections/followers
• Be part of the CPC North conversation in real time

Step 2: Get posting! Let the world know you're part of Clinical Pharmacy Congress North - below you will find some additional information and resources to assist you in promoting your participation at CPC North via social media.

Please note: Personalised banners for the purpose of posting on social media channels will be provided separately via our community marketing platform, Gleanin, and accessed via the E-zone Homepage

Despite the increased used of video call technology for engaging with clients and prospects, email communications are still very much an integral part of your day-to-day business, so why not use your routine email communications to promote your participation in the event. We have created a generic email signature banner for you to download and add to your staff's email signatures.

DOWNLOAD THE EMAIL SIGNATURE

If you would prefer to create your own marketing materials then you may find it useful to have access to the full suite of CPC North event logos.

DOWNLOAD THE LOGO SUITE

DOWNLOAD THE LOGO USAGE GUIDELINES

The online exhibitor list section of B2B exhibition websites is one of the most visited sections by people looking to attend the event. All exhibitors at CPC North have an online exhibitor listing that promotes their participation in the event and includes the standard company contact information and where you are located in the show.

You can enhance your exhibitor listing - for free - by adding product information/images and press releases to your exhibitor listing to further promote your company, brands, or products - and there's no limit to how many you can add!